tab _ colgate

tab _ colgate

_ 2016 _ one semester project _ potentially for Colgate _ with ines pollet and quentin viallet

______ in short :

a solid toothpaste packaging with an innovative distribution system to reduce the environmental impact

______ at length :

the goal was to rethink the toothpaste packaging
we orientated ourselves towards solid toothpaste for environnemental reasons (less water, less heavy, less cumbersome)
the challenge was to find a ergonomic one-by-one distribution system that can be manufactured industrially
we were inspired by the "pez" sweets distribution system

the packaging is made of bi-injected r-HDPE, to have this little window in order to see the remaining "pills" of toothpaste
the assembly is made by ultra sonic welding